Summary The soil water retention curve is a fundamental characteristic of unsaturated zone flow and transport properties. Recent studies show that an air‐entry value is needed in a soil water retention equation in order to provide a better prediction of relative hydraulic conductivity. A new equation considering the air‐entry value is proposed to describe the soil water retention curve. The performance of the proposed equation is contrasted with a well‐supported equation by comparing measured and calculated data for 14 soils, representing various soil textures, which range from sandstone to clay. Results show that the proposed equation provides adequate characterization of the soil water retention curves. The equation for predicting relative hydraulic conductivity is derived from the proposed soil water retention equation. An empirical equation for relative hydraulic conductivity is also used. Our results show that the agreement between the predicted and measured relative hydraulic conductivities is improved by the combinations of the proposed equation and the relative hydraulic conductivity equations. The proposed equation is mathematically simple and it can easily be implemented in unsaturated flow and multiphase flow numerical models.