AbstractA class of log‐linear models, referred to as labelled graphical models (LGMs), is introduced for multinomial distributions. These models generalize graphical models (GMs) by employing partial conditional independence restrictions which are valid only in subsets of an outcome space. Theoretical results concerning model identifiability, decomposability and estimation are derived. A decision theoretical framework and a search algorithm for the identification of plausible models are described. Real data sets are used to illustrate that LGMs may provide a simpler interpretation of a dependence structure than GMs.