We consider the problem of keyless message authentication over noisy channels in the presence of an active adversary. Different from the existing models, in our model, the legitimate users do not have any pre-shared key for authentication. Instead, we use the noisy channel connecting the legitimate users for authentication. The main idea is to utilize the noisy channel connecting the legitimate users to distinguish a legitimate message from a fake message, by generating an output at the receiver that is difficult for the adversary to replicate through its noisy channel. By interpreting the message authentication as a hypothesis testing problem, we investigate the authentication exponent and the authenticated channel capacity of the noisy channel. In the authentication exponent problem, for a given message rate, we investigate the speed at which the optimal successful attack probability can be driven to zero. We fully characterize the authentication exponent for the zero-rate message case and provide both an upper bound and a lower bound on the exponent for the non-zero message rate case. In the authenticated capacity problem, we study the largest data transmission rate under which the attacker’s optimal successful attack probability can still be made arbitrarily small. We establish an all or nothing result. In particular, we show that the authenticated channel capacity is the same as the classic channel capacity if a simulatability condition is not satisfied, while the authenticated capacity will be zero if this condition is satisfied. We also provide efficient algorithms to check this condition. We further show that our results are robust to modeling uncertainties about the eavesdropper’s channels.