Today, technology is enabling change in most of our lives. Also, crucial for most of these changes, are software startups whose contributions have led to the creation of a global market, jobs, and some help in fighting the "brain drain" pertaining in most developing countries. However, there is not enough academic literature to guide practitioners on how to leverage the collaborative potentials of startups to arrival at a faster and sustainable Minimum Viable Product (MVP). By reviewing literature, and using Communities of Practice theory (COP), we propose a conceptual model known as Co-Startup, as part of this position paper to guide practitioners to achieve a sustainable MVP faster, to stimulate innovation in the private sector, and arouse further academic research in this budding phenomenon.