Unstructured networks are characterized by constrained resources and require protocols that efficiently utilize bandwidth and battery power. Probabilistic flooding, allows nodes to rebroadcast RREQ packets with some probability p, thus reducing the overhead. The key issue in of this algorithm consists of determining p. The techniques proposed so far either use a fixed p determined by a priori considerations, or a p variable from one node to the other - set, for instance based on node degree or distance between source and destination - or even a dynamic p based on the number of redundant messages received by the nodes. In order to make the computation of forwarding probability p works optimally regardless of changing of topology, we propose to set p based on the node role within the message dissemination process. Specifically, we propose to identify such role based on the nodes' clustering coefficients (the lower the coefficient, the higher the forwarding probability). The performance of the algorithm is evaluated in terms of routing overhead, packet delivery ratio, and end-to-end delay. The algorithm pays a price in terms of computation time for discovering the clustering coefficient, however reduces unnecessary and redundant control messages and achieves a significant improvements in both dense and sparse networks in terms of packet delivery ratio. We compare by simulation the performance of this algorithm with the one of the most representative competing algorithms.