Technical paper The energy saving potential in industry is enormous just in motor-driven applications alone. Variable speed drives and high efficient motors can help lower energy use typically by 20 to 50%, either by reducing power consumption and losses, improving productivity or through better management of equipment in many applications. ABB has devised a simple and methodical “motor and drive” energy appraisal process that rapidly identifies applications where energy can be saved immediately by using the correct ABB motor and or drive.