This paper discusses television broadcasting to mobile phones by using services that stream content to their handset over high-speed, packet-based cellular networks. Millions more could soon join the fray with the launch of an alternative television-broadcast technology. The streamed service is great for watching new, sports, and quickly digestible entertainment programs, while in transit. But watching an hour-long TV program of a movie on a small screen is hard on the eyes, not to mention the wallet if you're buying the video stream from your mobile service provider. Now, mobile TV services begin to spread and cellphone companies are doing further development and deployment of the technology to be commercially available.