The success of a product or solution depends on effective product management. This article provides a brief overview of software product management and some experiences with introducing, improving, and deploying the role of a product manager in industry. The author found that with increasing institutionalization of a consistent and empowered product management role, project success rates in terms of schedule predictability, quality, and duration improve. Based on empirical evidence, the author provides concrete practices that will boost software product management in your company and thus your own success rates.