The last few decades have witnessed the birth and growth of a new sensibility to transportation efficiency. In particular the need for efficient and improved people and goods mobility has pushed researchers to address the problem of intelligent transportation systems. This paper surveys the most advanced approaches to (partial) customization of the road following task, using on-board systems based on artificial vision. The functionalities of lane detection, obstacle detection and pedestrian detection are described and classified, and their possible application in future road vehicles is discussed.