In this paper we briefly present our feelings about urban logistic and its role in urban mobility. In some way, we can say that this is a position paper based on an extensive review of all known related published material. We support the development of new approaches for the management of passenger and freight transport together as a single logistics system, based on the access to more and more sophisticated flows of data and better communication means, we envisage the dissemination of sufficient information for the correct decision of every citizens between several mobility options in real time (especially with the support of mobile technology), and we sustain that new tools are needed to help the design of innovative business models and policies, and the change of habits and behaviors. We visualize urban logistics as a multi-stakeholder, multi-criteria and multimodal mobility dynamic system.