This paper presents a case study of what we believe to be the first commercial product to use interval type-2 fuzzy logic in a computing with words application to the digital economy. The Discovery Investing Scoreboard is a free online service for evaluating the investment potential of companies in a manner distinct from more traditional styles of investment analysis. It is particularly applicable to companies having small market capitalization, where the latter methods often are of little use. Prudent selection of such companies may offer exceptional investment returns through their discovery of world class assets, IP or technology, and their ability to execute on a business plan leading to production or acquisition at a premium valuation.