The 21st century is the age of the Internet and the World Wide Web. The Web revolutionizes the way we gather, process, and use information. At the same time, it also redefines the meanings and processes of business, commerce, marketing, finance, publishing, education, research, development, as well as other aspects of our daily life. The revolution is just beginning. Although individual Web based information systems are constantly being deployed, advanced issues and techniques for developing and for benefiting from Web intelligence still remain to be systematically studied. The article defines a new research field, namely Web Intelligence (WI) by giving a complete picture of WI related topics for systematic study on advanced Web technology and developing Web based intelligent information systems. Roughly speaking, WI exploits AI and advanced information technology on the Web and Internet. It is the key and the most urgent research field of IT for business intelligence.