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This article considers consumer attitudes and motivation towards organic food, and milk specifically. This is then linked to the resulting purchase behaviour. Based on a combination of secondary and primary research, the results indicate the dynamics between these concepts. The resulting discussion highlights the importance of the associated internal and external factors within this area, and their impact for marketing managers.
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 238 | |
popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Top 1% | |
influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Top 1% | |
impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |