We discuss a mechanism of neutrinoless double beta decay, where neutrinos of different flavours come into play. This is realized by effective flavour-violating scalar interactions. As one consequence, we find that within the normal mass ordering the neutrino effective mass may no longer vanish due to contributions from other flavours. We evaluate the necessary nuclear matrix elements, consider the interference between the standard diagram and the new scalar one, and analyze a UV-complete model that realizes the scalar interaction. Tests of the complete model are possible at colliders and future neutrino experiments. Our scenario represents an alternative mechanism for neutrinoless double beta decay, where nevertheless lepton number violation resides only in Majorana mass terms of light neutrinos.

11 pages, 5 figures