A general theory of line broadening is used to study the effects of collisions on absorption line shapes when self-broadening is important. Special attention is focused on the role of processes in which an excited atom transfers its electronic excitation to an unexcited atom; it is this process which distinguishes self-broadening from foreign-gas broadening. Several forms for the absorption rate are presented corresponding to particular assumptions about the amplitudes associated with this phenomenon. For example, one approximation leads to a generalized Lorentz-Lorenz law in which the one-atom polarizability is replaced by one that accounts for line broadening. Finally, the importance of many-body effects in the calculation of the linewidth is briefly discussed to determine when simple impact theories are applicable.