
doi: 10.1101/750299
Abstract Food-wasting has a profound negative social and environmental impact. Acknowledging that referring to moral judgment can motivate behavior change, the present study aimed to determine moral intuitions underlying the perception of food-wasting behavior. We developed a set of affective standardized scenarios and we used them to collect behavioral and neuroimaging data. In the main study, 50 participants made moral judgments regarding food-wasting, disgusting, harmful, dishonest, or neutral behaviors presented in these scenarios. We found that wasting food was considered morally wrong and it was associated with moral disgust. Neuroimaging data revealed that food-wasting stimuli elicited an increased activity in structures associated with moral judgment, as well as in regions involved in the processing of moral, but also physical disgust. We discuss our results in the context of the evolutionary significance of food that might have led to seeing food-wasting as a moral transgression.
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 2 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
