The offshore wind industry currently relies on subsidy schemes to be competitive with fossil-fuel-based energy sources. For the wind industry to survive, it is vital that costs are significantly reduced for future projects. This can be partly achieved by introducing new technologies and partly through optimization of existing technologies and design methods. One of the areas where costs can be reduced is in the support structure, where better designs, cheaper fabrication and quicker installation might all be possible. The prevailing support structure design is the monopile structure, where the simple design is well suited to mass-fabrication, and the installation approach, based on conventional impact driving, is relatively low-risk and robust for most soil conditions. The range of application of the monopile for future wind farms can be extended by using more accurate engineering design methods, specifically tailored to offshore wind industry design. This paper describes how state-of-the-art optimization approaches are applied to the design of current wind farms and monopile support structures and identifies the main drivers where more accurate engineering methods could impact on a next generation of highly optimized monopiles.