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This chapter synthesizes the central findings generated by the field of science communication, including those that establish that higher levels of public knowledge will not necessarily increase public support for and interest in science. It describes how beliefs about science are entangled in our social and political environment, shaped by mass media portrayals, and confounded by interpersonal and cultural influences. The chapter closes with a discussion of the current landscape of science communication in the context of contemporary science issues. It also suggests that future research develop and test message structures able to neutralize biased processing and also uncover ways to motivate audiences to make accurate rather than distorted judgments about scientific issues.
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 19 | |
popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Top 10% | |
influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Top 10% | |
impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Top 10% |