
There was one trending topic on Twitter in December 2012 that we could have seen coming for a few years now: the New Age prophecy of the End of Times on 21 December 2012—all because some Mayan calendar supposedly ended on this date. For 2 weeks long—a week before the Apocalypse and a week after—we monitored Twitter for Dutch words concerning the End of the World. We caught 52,000 tweets in 2 weeks. When did the stream of rumours peek? How many retweets were involved? Was there much micro-variation? What was the overall content of the tweets? What emotions were expressed in the tweets? How did religious people respond? And finally, how many people confessed they were truly scared because of the prophecy? These are intriguing questions that we can answer by using a few basic computational tools. Although the Apocalypse got a lot of attention in the news media, it turned out most Dutch people on Twitter took the End of Days with a grain of salt.
Twitter, anxiety, emotions, Apocalypse, tweets, n/a OA procedure, scepticism, Mayan Calendar, fear, jokes, micro variation, Digital humanities
Twitter, anxiety, emotions, Apocalypse, tweets, n/a OA procedure, scepticism, Mayan Calendar, fear, jokes, micro variation, Digital humanities
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 2 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
