Abstract Objectives To explore micro-credentialing for postgraduate study in pharmacy practice. Methods An online survey of practicing or intern pharmacists in New Zealand was designed to identify learner preferences for education, determine interest and demand for microcredentials and elicit preferred ‘willingness-to-pay’ thresholds. Key findings A total of 430 responses were obtained. A stacked microcredential programme was preferred by 88% over traditional courses. Interest, skill development and career development were the top-ranked aspects. Participants favoured the lowest cost option ($300 NZD per microcredential). Conclusions Pharmacists in New Zealand are supportive of microcredentials for postgraduate study as an alternative to traditional programmes.