AbstractThis paper investigates the social world of the predominantly Southeast Asian Stockton Farmers’ Market in Stockton, California. Through interviews and surveys with vendors and customers, their motivations for buying and selling at this market were analyzed. Respondents reported that affordable prices and access to profits were their primary motivations, though they were also interested in freshness, health, sustainability and community. For Southeast Asian vendors and customers, these were all inextricable from their cultural identities and foodways. This research sheds light on the relationship between race and sustainable agriculture.