Abstract In the near future, robots will function in social roles and attempt to influence the user’s behavior and / or thinking. The current contribution analyses how to influence robot influence: Persuasive robots can be personalized to make them more effective. We present an overview of (1) the user characteristics to which persuasive robots can be personalized, (2) considering the specific current situation of a user; and (3) the robot characteristics that can be personalized. Thereby, we give an overview of how the persuasive robot’s physical appearance, behavior, (perceived) cognition and affect can be influenced to characteristics of the user (personalized) in order to make the robot more persuasive and thereby to understand better how the persuasive power of an embodied artificial social entity can be influenced.