In our everyday lives we hear many stories. Some reflect humor, others poignancy. Some have no specific purpose; others make a specific point in a highly effective manner. Some stories are told in a way that is very memorable; others leave the audience wondering about the key point or punch line. Stories told within families, the profession, or work settings evolved from the “oral tradition” of one’s ancestors before the development of written language. Each of us tells stories every day. In addition to being entertaining or conveying information, stories are a method by which important values and traditions are conveyed to others, including the next generation. The word “story” derives from the Greek and means knowing, knowledge, and wisdom. Thus, stories help people gain knowledge about various situations and values. This article is designed to capitalize on the art and craft of telling stories so that they convey clear, powerful messages to help others expand their skills, knowledge, and understanding. Stories serve various purposes, including insight into self, role, vision, goals, and values both personally and within organizations. For a story to convey these purposes and meaning, considerable thought and skill are required.