The non-linear, transient operation of DC electromagnetic launchers (EMLs) complicates their theoretical understanding and prevents scaling studies and performance comparisons without the aid of detailed numerical models. This paper presents a general theory for DC electromagnetic launchers that has simplified these tasks by identifying critical EML parameters and relationships affecting the EML's voltage, current, and power scaling, as well as its performance and energy conversion efficiency. EML parameters and relationships discussed in this paper include the specific force, the operating mode, the launcher constant, the launcher characteristic velocity, the contact characteristic velocity, the energy conversion efficiency, and the kinetic power and voltage-current scaling relationship. The concepts of the ideal EML, same-scale comparisons, and EML impedance are discussed. This paper defines conditions needed for the EML to operate in the steady-state. A comparison of the general theory with experimental results of several different types of DC (i.e., non-induction) electromagnetic launchers ranging from medium velocity (100's m/s) to high velocity (1000's m/s) is performed. There is good agreement between the general theory and the experimental results.