Understanding Search Engine Optimization

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book , Other literature type 01 Jan 2014 English Publisher:Palgrave Macmillan US

Authors: Kevin M. Ryan; Rob Spider Graham;

doi: 10.1057/9781137444219_9

Understanding Search Engine Optimization

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Abstract

If the search engine robots can’t tell from your site what you do, they can’t share it with the world. Organic search optimization (aka SEO or natural search optimization) means modifying your site and landing page content to make it more likely that those pages appear higher on the list of the search results for relevant searches. It is referred to as “organic” because you are not paying directly for the placement.

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