Since many metallic nanostructures with different shapes exhibit unique chemical and physical properties, a systematic attempt to synthesize these shape-controlled structures for property–shape correlation remains an important challenge in contemporary materials chemistry. Main difficulties like poor shape selectivity, low yield, presence of impurity phases, difficulty of separation, etc., are exacerbated since metallic structures have high surface energies which favour lower surface areas, and consequently many synthesis strategies, including the use of hard and soft templates and external nucleating agents, are being employed along with theoretical guidelines from density functional calculations on simpler systems. One of the important application areas where these structures have gained profound attention is in electrocatalysis, where the kinetics of many structure-sensitive reactions of technological relevance have been experimentally observed to show drastic changes with shape especially in the nanosize domain, at least in one dimension. Considering their scientific and technological importance, this feature article provides an overview of the recent progress on the shape-controlled synthesis of metallic nanostructures with special emphasis on platinum, and their crucial role in the electrocatalysis of anodic reactions for polymer electrolyte fuel cells.