Social nudges: utility conferred from others

descriptionPublicationkeyboard_double_arrow_right Article 26 May 2015 English Publisher:Springer Science and Business Media LLCJournal:Nature Neuroscience, volume 18, pages 791-792 (issn: 1097-6256, eissn: 1546-1726,

Copyright policy )

Authors: David V, Smith; Mauricio R, Delgado;

doi: 10.1038/nn.4031

pmid: 26007210

Social nudges: utility conferred from others

- Summary
- Subjects
- Metrics

Abstract

Observing the choices of others adds utility to the chosen option. The additional utility conferred by others' choices is encoded by the ventromedial prefrontal cortex and explains the idiosyncratic effects of social influence.

Related Organizations

Rutgers, The State University of New Jersey
United States

Keywords

Male, Risk-Taking, Social Perception, Humans, Female, Safety, Social Environment

Impact byBIP!

	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	2
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average