Two room temperature ionic liquids (ILs) bearing coumarin and p-hydroxycinnamic acid moieties are synthesized, and their photochemistry is studied in solution and neat conditions. Irradiation at absorption maxima leads to photochemical transformations and results in changes of their rheological properties which are evaluated by rotational rheometry. Samples of ionic liquids are also studied by Hyper-Rayleigh scattering, and the effect of their photochemistry on ionic nanoaggregation is discussed.