AbstractThe Ginzburg–Landau functional is a phase transition model which is suitable for classification type problems. We study the asymptotics of a sequence of Ginzburg–Landau functionals with anisotropic interaction potentials on point clouds Ψnwherendenotes the number data points. In particular, we show the limiting problem, in the sense of Γ-convergence, is related to the total variation norm restricted to functions taking binary values, which can be understood as a surface energy. We generalize the result known for isotropic interaction potentials to the anisotropic case and add a result concerning the rate of convergence.