Book Clubs and Book Commerce
Book Clubs and Book Commerce
In the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the 20th and into the 21st century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
- Johannes Gutenberg University of Mainz Germany
- Johannes Gutenberg-University Germany
070 News media, 070, publishing, thema EDItEUR::D Biography, Literature and Literary studies::DS Literature: history and criticism::DSB Literary studies: general, thema EDItEUR::D Biography, Literature and Literary studies::DS Literature: history and criticism::DSA Literary theory, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy, 070 Nachrichtenmedien, thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTP Publishing industry and journalism::KNTP1 Publishing and book trade, ddc:070, book culture, thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries
070 News media, 070, publishing, thema EDItEUR::D Biography, Literature and Literary studies::DS Literature: history and criticism::DSB Literary studies: general, thema EDItEUR::D Biography, Literature and Literary studies::DS Literature: history and criticism::DSA Literary theory, thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy, 070 Nachrichtenmedien, thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTP Publishing industry and journalism::KNTP1 Publishing and book trade, ddc:070, book culture, thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries
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