Following the overexploitation of sea turtle populations, conservation measures are now in place in many areas. However, the overall impact of these measures is often unknown because there are few long time-series showing trends in population sizes. In a recent paper, George Balazs and Milani Chaloupka chart the number of green turtles Chelonia mydas nesting in Hawaii over the past 30 years and reveal a remarkably quick increase in the size of this population following the instigation of conservation measures during the 1970s. Importantly, this work shows how even a small population of sea turtles can recover rapidly, suggesting that Allee effects do not impede conservation efforts in operation worldwide.