Pride, shame, and guilt color our highest and lowest personal moments. Recent evidence suggests that these self-conscious emotions are neurocognitive adaptations crafted by natural selection. Specifically, self-conscious emotions solve adaptive problems of social valuation by promoting the achievement of valued actions and characteristics to increase others' valuations of the individual (pride); limiting information-triggered devaluation (shame); and remedying events where one put insufficient weight on the welfare of a valuable other (guilt). This adaptationist perspective predicts a form-function fit: a correspondence between the adaptive function of a self-conscious emotion and its information-processing structure. This framework can parsimoniously explain known facts about self-conscious emotions, make sense of puzzling findings, generate novel hypotheses, and explain why self-conscious emotions have their characteristic self-reflexive phenomenology.