Accurate forecasting, good identification of trends is the basis of business success. Strategic management methods and techniques that use experience and historical economic data are not adequate to the rapidly changing business environment. In particular, technological changes, and in particular the widespread use of ICT, forces a new approach to management style and changes in the way data is acquired on the basis of which future decisions are made. Innovation thinking, a flexible and dynamic approach to making future-oriented decisions using new technologies are the foundations of future management. Therefore, the aim of the paper is to show the role and position of technology in creating the future.