AbstractWith augmented reality, virtual information can be overlaid on the real world in order to enhance a human's perception of reality. In this study, we aim to deepen the knowledge of augmented reality in the shop-floor context and analyze its role within smart factories of the future. The study evaluates a number of approaches for realizing augmented reality and discusses advantages and disadvantages of different solutions from a shop-floor operator's perspective. The evaluation is done in collaboration with industrial companies, including Volvo Cars and Volvo GTO amongst others. The study also identifies important future research directions for utilizing the full potential of the technology and successfully implement it on industrial shop-floors.