Abstract The economic impact of spiny dogfish in a New Zealand ling longline fishery was assessed for the purpose of guiding early-stage bycatch reduction device (BRD) development. Ling fishermen describe being “dogged out”, events where high dogfish catch per unit effort (CPUE) is assumed to cause low ling CPUE. Overall, fisheries observer data showed a significant, weak positive relationship between these species' CPUE, which was expected given their spatio-temporal co-occurrence. On fishing lines in the upper quartile for spiny dogfish CPUE (193 dogfish per thousand hooks, a proxy for large “dogged out” events), there was a significant, moderate, negative relationship between dogfish and ling CPUE, providing support for the view of ling fishermen. An opportunity cost for these events was estimated where the value of ling ‘lost’ was approximated by using the ratio of ling to dogfish per line. These lines caught almost 16,000 dogfish, which equated to just over 6000 lost ling worth 75,000 NZD. This cost was adjusted to all hooks in the dataset, as large dogfish events cannot be discerned in advance, equating to 23 cents per hook, per fishing event. A per-hook BRD that eliminates this opportunity cost must reduce dogfish CPUE to below the “dogged out” threshold and cost