Abstract A unified approximation method is derived to illustrate the effect of electro-mechanical coupling on vibration-based energy harvesting systems caused by variations in damping ratio and excitation frequency of the mechanical subsystem. Vibrational energy harvesters are electro-mechanical systems that generate power from the ambient oscillations. Typically vibration-based energy harvesters employ a mechanical subsystem tuned to resonate with ambient oscillations. The piezoelectric or electromagnetic coupling mechanisms utilized in energy harvesters, transfers some energy from the mechanical subsystem and converts it to an electric energy. Recently the focus of energy harvesting community has shifted toward nonlinear energy harvesters that are less sensitive to the frequency of ambient vibrations. We consider the general class of hybrid energy harvesters that use both piezoelectric and electromagnetic energy harvesting mechanisms. Through using perturbation methods for low amplitude oscillations and numerical integration for large amplitude vibrations we establish a unified approximation method for linear, softly nonlinear, and bi-stable nonlinear energy harvesters. The method quantifies equivalent changes in damping and excitation frequency of the mechanical subsystem that resembles the backward coupling from energy harvesting. We investigate a novel nonlinear hybrid energy harvester as a case study of the proposed method. The approximation method is accurate, provides an intuitive explanation for backward coupling effects and in some cases reduces the computational efforts by an order of magnitude.