We study the Hadamard product of two varieties $V$ and $W$, with particular attention to the situation when one or both of $V$ and $W$ is a binomial variety. The main result of this paper shows that when $V$ and $W$ are both binomial varieties, and the binomials that define $V$ and $W$ have the same binomial exponents, then the defining equations of $V \star W$ can be computed explicitly and directly from the defining equations of $V$ and $W$. This result recovers known results about Hadamard products of binomial hypersurfaces and toric varieties. Moreover, as an application of our main result, we describe a relationship between the Hadamard product of the toric ideal $I_G$ of a graph $G$ and the toric ideal $I_H$ of a subgraph $H$ of $G$. We also derive results about algebraic invariants of Hadamard products: assuming $V$ and $W$ are binomial with the same exponents, we show that $\text{deg}(V\star W) = \text{deg}(V)=\text{deg}(W)$ and $\dim(V\star W) = \dim(V)=\dim(W)$. Finally, given any (not necessarily binomial) projective variety $V$ and a point $p \in \mathbb{P}^n \setminus \mathbb{V}(x_0x_1\cdots x_n)$, subject to some additional minor hypotheses, we find an explicit binomial variety that describes all the points $q$ that satisfy $p \star V = q\star V$.

24 pages, comments welcome