eWOM, revisit intention, destination trust and gender

descriptionPublicationkeyboard_double_arrow_right Article 01 Jun 2017 Turkey English Publisher:Elsevier BVJournal:Journal of Hospitality and Tourism Management, volume 31, pages 220-227 (issn: 1447-6770,

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Authors: Abubakar, Abubakar Mohammed; Ilkan, Mustafa; Al-Tal, Raad Meshall; Eluwole, Kayode;

doi: 10.1016/j.jhtm.2016.12.005

handle: 11129/3211 , 11129/13033 , 20.500.12451/5913

eWOM, revisit intention, destination trust and gender

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Abstract

Abstract This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n = 240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is about 1.2 times higher in men; and (5) the impact of destination trust on the intention to revisit is about 2.3 times higher in women. Implications and future research directions are discussed.

Country

Turkey

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Keywords

Destination Trust, Intention to Revisit, eWOM, Destination trust, intention to revisit, gender, intention to revisit, gender, eWOM, Gender, Destination trust, Intention to revisit

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