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Journal of Experimental Social Psychology
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Virtual prejudice

Authors: Dotsch, Ron; Wigboldus, Daniël H.J.;

Virtual prejudice

Abstract

According to recent theorizing in social psychology, social behavior is controlled not only by reflective, but also by impulsive systems. The latter are based on associative links that may influence behavior without intent. The current study examined how prejudiced implicit associations affect physiological and automatic behavioral responses. Our native Dutch participants were immersed in a virtual environment in which they encountered virtual persons (avatars) with either White or Moroccan facial features. In line with our predictions, participants maintained more distance and showed an increase in skin conductance level when approaching Moroccan avatars as opposed to White avatars. Participants' implicit negative associations with Moroccans moderated both effects. Moreover, evidence was found that the relation between implicit prejudice and distance effects was fully mediated by skin conductance level effects. These data demonstrate how prejudiced implicit associations may unintentionally lead to impulsive discriminatory responses.

Country
Netherlands
Related Organizations
Keywords

MEDIATION, stereotypes, Social Psychology, personal distance, Prejudice; Stereotypes; Implicit associations; Virtual reality; Personal distance; Skin conductance, INTERRACIAL INTERACTION, ACTIVATION, skin conductance, IMPLICIT ASSOCIATION TEST, STEREOTYPES, EMOTION, Psychology, ATTITUDES, Social Sciences & Humanities, Behaviour Change and Well-being, implicit associations, prejudice, AMYGDALA, Psychologie, SOCIAL COGNITION, virtual reality, Sozialpsychologie, BEHAVIOR, ddc: ddc:150

  • BIP!
    Impact byBIP!
    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    140
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 1%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Top 10%
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Top 10%
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
140
Top 1%
Top 10%
Top 10%
Green
bronze