For graphs $G$ and $H$, an {\em $H$-colouring} of $G$ (or {\em homomorphism} from $G$ to $H$) is a function from the vertices of $G$ to the vertices of $H$ that preserves adjacency. $H$-colourings generalize such graph theory notions as proper colourings and independent sets. For a given $H$, $k \in V(H)$ and $G$ we consider the proportion of vertices of $G$ that get mapped to $k$ in a uniformly chosen $H$-colouring of $G$. Our main result concerns this quantity when $G$ is regular and bipartite. We find numbers $0 \leq a^-(k) \leq a^+(k) \leq 1$ with the property that for all such $G$, with high probability the proportion is between $a^-(k)$ and $a^+(k)$, and we give examples where these extremes are achieved. For many $H$ we have $a^-(k) = a^+(k)$ for all $k$ and so in these cases we obtain a quite precise description of the almost sure appearance of a randomly chosen $H$-colouring. As a corollary, we show that in a uniform proper $q$-colouring of a regular bipartite graph, if $q$ is even then with high probability every colour appears on a proportion close to $1/q$ of the vertices, while if $q$ is odd then with high probability every colour appears on at least a proportion close to $1/(q+1)$ of the vertices and at most a proportion close to $1/(q-1)$ of the vertices. Our results generalize to natural models of weighted $H$-colourings, and also to bipartite graphs which are sufficiently close to regular. As an application of this latter extension we describe the typical structure of $H$-colourings of graphs which are obtained from $n$-regular bipartite graphs by percolation, and we show that $p=1/n$ is a threshold function across which the typical structure changes. The approach is through entropy, and extends work of J. Kahn, who considered the size of a randomly chosen independent set of a regular bipartite graph.

27 pages, small revisions from previous version, this version appears in Journal of Combinatorial Theory Series B