Abstract Exogenous application of plant growth regulators (PGRs) may be an effective technique for increasing the rooting ability and the growth of vegetative fragments (cuttings) of plants used in dune restoration programs. Various concentrations (0, 50 and 100 mg l −1 ) of two auxins, alpha-naphtaleneacetic acid (NAA) and indole-3-butyric acid (IBA), and two cytokinins, 6-furfurylaminopurine (Kinetin) and 6-benzylaminopurine (BAP), were applied separately to cuttings of two widely used species for restoration, Ammophila arenaria and Sporobuls virginicus . Root development and production of new buds in cuttings were examined under laboratory conditions one month after application. Cuttings were also examined one year after transplanting into a sandy substratum under natural conditions, to test for possible long term effects of PGRs on plant establishment success and growth. The response of the two study species to PGRs differed substantially. In A. arenaria the auxin NAA at 100 mg l −1 reduced the time for root initiation and increased the rooting capacity of cuttings, while the cytokinin Kinetin at 50 mg l −1 facilitated root growth. No auxin had effect on rooting or growth of S. virginicus cuttings, but treatment with 100 mg l −1 Kinetin resulted in higher rooting success than the control. One year after planting, the cuttings of A. arenaria treated with 100 mg l −1 NAA showed a higher establishment success (90% vs. 55%) and produced more culms and longer roots than the control; those treated with cytokinins did not differ in the establishment success from the control, but had longer roots, more culms and rhizomes. On the other hand, the cuttings of S. virginicus treated with 100 mg l −1 Kinetin showed a higher establishment success (75% vs. 35%) and had more culms than the control. Therefore, in restoration activities that involved A. arenaria, a pre-treatment of cuttings with NAA would be beneficial, as it allows the production of a higher number of well-developed plants with high survival potential and greater area cover. In contrast, a pre-treatment of cuttings of S. virginicus with Kinetin would achieve more acceptable plant survival rates. This easy and low cost-effective technique may be extended to other dune plant species and applied on a large scale to improve the chance of dune restoration success.