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Article . 2017
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Ecological Economics
Article . 2017 . Peer-reviewed
License: Elsevier TDM
Data sources: Crossref
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Behavioral Insights for the Analysis of Green Tips

Authors: Grolleau, Gilles; Midler, Estelle; Mzoughi, Naoufel;

Behavioral Insights for the Analysis of Green Tips

Abstract

People in several countries are overwhelmed with green tips in order to encourage them protecting the environment. The effectiveness of these tips, however, highly depends on the context and the person targeted by the tips. In particular, we contend that some green tips may do more harm than good when individuals have cognitive and behavioral biases. Without purporting to be exhaustive, we explain some of these biases and mechanisms by which green tips may lead to a net environmental degradation. We also emphasize that it is possible to complement green tips with debiasing strategies to guarantee their performance. We present some of these strategies, notably the foot-in-the-door technique, commitment strategies, the strategic use of small changes and individuals' pursuit of identity. Finally, several policy implications are developed.

Country
France
Keywords

analyse des biais, 330, comportement des consommateurs, behavior, green tips, dégradation de l'environnement, behavioral economics, JEL: Q - Agricultural and Natural Resource Economics • Environmental and Ecological Economics/Q.Q5 - Environmental Economics/Q.Q5.Q50 - General, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, JEL: Q - Agricultural and Natural Resource Economics • Environmental and Ecological Economics/Q.Q0 - General, économie comportementale, changement comportemental, recommandation, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, environment, debiasing, écologie comportementale

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
4
Average
Average
Average
Green