We prove that if $A$ is a Borel set in the plane of equal Hausdorff and packing dimension $s>1$, then the set of pinned distances $\{ |x-y|:y\in A\}$ has full Hausdorff dimension for all $x$ outside of a set of Hausdorff dimension $1$ (in particular, for many $x\in A$). This verifies a strong variant of Falconer's distance set conjecture for sets of equal Hausdorff and packing dimension, outside the endpoint $s=1$.

19 pages, no figures. v2: minor corrections, all results unchanged