Michigold (MS704-10Y) is a round, blocky, yellow-fleshed cultivar with medium netting selected at Michigan State University for the fresh market. It could also be used for chip processing out of field or from short-term storage at 10 C. Under Michigan conditions, Michigold matures in 110–120 days with marketable yields of 122% of Yukon Gold and 95% of Atlantic. Plant growth is vigorous and Michigold appears to have moderate resistance to early blight. Internal defects have been minimal. An electrophoretic fingerprint based upon 13 isozyme loci is presented to facilitate cultivar identification during seed certification processes.