W 'ant an eye-opening experience? Try watching a television program or an audiovisual presentation without the sound. How much information do you receive from the visual element alone? Often it is very little and/ or confusing by itself. It may seem like stating the obvious to say that television is predominantly a visual medium. Yet much of what appears on the screen is still radio with pictures. We could make the same observation about other materials which combine sound and images. So often on television and in audiovisual presentations, the visual element alone does not provide very clear communication. On other occasions, the narration is saying one thing while the screen is "saying" something different, thereby producing a conflicting message. In both situations, we lose the powerful potential of visual communication. It seems as if those who create visual material still rely strongly on words to which they then add some pictures. How many times haveyou written a script before giving serious thought to the visuals?