Consumer behavior: An appraisal

descriptionPublicationkeyboard_double_arrow_right Article 01 Sep 1979 English Publisher:Springer Science and Business Media LLCJournal:Journal of the Academy of Marketing Science, volume 7, pages 273-284 (issn: 0092-0703, eissn: 1552-7824,

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Authors: C. G. Walters;

doi: 10.1007/bf02729679 , 10.1177/009207037900700301

Consumer behavior: An appraisal

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Abstract

This article deals with the status of consumer research after nearly twenty years of emphasis. There is a brief history of the subject, an analysis of the number and type articles being published, and an assessment of the direction consumer behavior may take in the future. *** DIRECT SUPPORT *** A00BV020 00002

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Southern Illinois University Carbondale
United States

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