The PARELLA model is a probabilistic parallelogram model that can be used for the measurement of latent attitudes or latent preferences. The data analyzed are the dichotomous responses of persons to stimuli, with a one (zero) indicating agreement (disagreement) with the content of the stimulus. The model provides a unidimensional representation of persons and items. The response probabilities are a function of the distance between person and stimulus: the smaller the distance, the larger the probability that a person will agree with the content of the stimulus. An estimation procedure based on expectation maximization and marginal maximum likelihood is developed and the quality of the resulting parameter estimates evaluated.