Allocation of biomass to sexual reproductive (receptacle) tissue and vegetative (holdfast) tissue differed absolutely and relatively in three Sargassum species that form the bulk of the intertidal algal canopy in the northern Gulf of California. Sargassum herporhizum devoted a greater proportion of its thallus mass into its rhizoidal holdfast than did S. sinicola var. camouii or S. johnstonii, whose holdfasts are solid, more compact, and composed of a lower percentage of water. Conversely, more sexual receptacle tissue was produced by these two species with small holdfasts during the spring reproductive period. Sargassum sinicola var. camouii, which is the only species of the three that becomes fertile in the fall, produces a comparable amount of sexual tissue during this second period of reproduction. Removal of Sargassum from single-species patches showed that canopy regrowth by S. herporhizum with its encroaching rhizoidal holdfast was more rapid and complete than that of the other two species, which invest most of their reproductive efforts into sexual propagules that can disperse long distances. Sargassum herporhizum also displayed a more rapid and complete recovery of canopy cover in patches cleared of thalli and in control patches following the annual summer dieback. These two divergent modes of reproductive biomass allocation suggest that ability to encroach upon nearby open sites and ability to colonize distant discrete islands of suitable habitat represent two distinct reproductive strategies requiring different patterns of biomass allocation. Moreover, for energetic reasons, a species may not be able to excel at both modes of reproduction.