AbstractSDG-12, Responsible Consumption and Production, strives to break the current cycle of economic growth, resource usage and environmental degradation, which has fuelled unsustainable global development for decades. While producing countries bear responsibility for natural resource depletion, pollution and other negative consequences of their production, wealthy countries’ practical and legal responsibilities are significantly high due to their high consumption levels. An increase in consumption is often associated with an improved quality of life, which creates a conflict between the pillars of sustainable development and the environmental well-being of the planet. This issue becomes more complicated since cross-border resource management methods are more controversial than cooperative. This chapter presents the business models of 46 companies and use cases that employ emerging technologies and create value in SDG-12. We should highlight that one use case can be related to more than one SDG and it can make use of multiple emerging technologies.