This chapter offers reflections on the conceptual dimension of our everyday choices expressed through language. Thus, the chapter focuses on communicative aspects of choice manifested at the fundamental level, where verbal acts of discrimination or differentiation between entities are performed. It is argued that any verbal act of oral or written communication entails the selection of one particular meaningful element instead of another in a specific linear sequence. Linearity is inescapably related to a natural language. As speakers, we are constantly facing the problem of choice, whether at the level of lexis or grammar. The acts of choosing are as entrenched in our daily experience as other fundamental acts like breathing or hearing, except that they are volitional. choice is consistently seen in this chapter as a conceptual representation of our lexical instantiations of choices/decisions that we undertake as humans every day. The chapter closes by capturing the fundamental conceptual relations between cube, language, and choice.